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OnePlus starts laying off staff, where is the company's future prospect?

Dieses Thema im Forum "Vifocal.com" wurde erstellt von Vifocal.com, 19. Dezember 2015.

  1. Vifocal.com
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    For smartphone field in 2014, there were 2 start-ups that caught people's attention, one is Smartisan, the other is OnePlus. Now the year 2015 is about to end, in these short 2 years, the 2 companies' development tracks are totally different. One had a hard start and now is pretty promising, the other one is now trapped and does not know where the future is.

    [​IMG]

    Yesterday, one of OnePlus' employees exposed the company's status to the public via a Micro-blog post, which is lay off the workforce. And that was the second time OnePlus lay off employee abruptly after the company's countrywide off-line layout was suspended suddenly. For the company staff, this is a very unacceptable news. Let's take a look back at these 2 years history of OnePlus.

    [​IMG]

    If you constantly pay attention to OnePlus, you can find that OnePlus always boast the prizes it won overseas. However, there was basically no any advertising about what it won domestically. Of course, this also has something to do with the sales. OnePlus One has been sold around 500, 000 units in China, this is pretty excellent for a start-up company. However, the sales of OnePlus 2 and OnePlus X were not so satisfying as expected. And OnePlus Official never announced the sales of OnePlus phones in China. In contrast, Smartisan C1, QiKu smartphone and LeTV smartphone all achieved very outstanding sales this year. While for OnePlus, domestic market is a huge loophole.

    [​IMG]

    Industry insiders all know that OnePlus is a sub-company of OPPO. Staff recruitment is basically implemented by OPPO and some employees' signed labor contract with OPPO. According to the report, the reason why OnePlus' off-line layout is that it decreases some provincial agents' profits(OnePlus will launch 5 to 6 products in 2016 and the gross profit is even the same as OPPO phones, which is really hard to accept for some provincial agents).

    Now, it could be the hardest time for OnePlus. OnePlus will soon get venture capital if declares independence from OPPO, but would OPPO allow that to happen?

    [​IMG]

    Summary: The poor improvement of H₂ OS, lame domestic sales, trapped off-line layout are the three big dilemmas OnePlus is facing now. For Chinese smartphone manufacturers, these three aspects are closely connected. We do hope that OnePlus will successfully solve its current contradictions and survive this battle.
     
    Zuletzt bearbeitet: 19. Dezember 2015
    mibome sagt Danke für diesen hilfreichen Beitrag.
  2. mibome
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    mibome Well-Known Member

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    The trigger for this post was a blog entry. Could you bring a little more context and information? Could you add the link to that blog entry for reference? Thanks.

    If the news are correct, they will surely stir up some more attention in the media.
     
  3. Chocoball
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    Chocoball 瞧好吧!

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    Maybe there are no news? Maybe it is not a general layoff but just an individual suspension of one employee for other than economical reason?
     
  5. Chocoball
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    Chocoball 瞧好吧!

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    Layoffs are normally before Chinese New Year and not our Western New Year. Normally they are laid off just before Chinese New Year so companies do not have to pay out bonuses to their employees. This is business as usual in China.
     
  6. Vifocal.com
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    Hello, this is the entry to that employee's blog: http://weibo.com/p/1005051609420487/home?from=page_100505_profile&wvr=6&mod=data , the first post is the one talking about being laid off abruptly.
     
  7. Chocoball
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    Chocoball 瞧好吧!

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    upload_2015-12-21_8-30-19.png

    But we still don't know the context, was everyone laid off or only this person? With the current economic situation laying off staff even in China is getting normal.

    Xiaomi, another smartphone manufacturer isn't going to meet their sales target of 100 million smartphones for this year. Lei Jun is down playing it saying it is not their top priority. To be honest OnePlus is not the only one having issues right now. The smartphone market in China is saturated, the competition is fierce and new markets like India don't raise enough sales. I have the feeling this is a click bait for OnePlus accessories. Mei shi la.
     
    Zuletzt bearbeitet: 21. Dezember 2015
  8. Erbsenmatsch
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    Taking a Look At the placement of the links, it shure would make a Great advetorial