With the transition from 2G to 3G and smart phones in the first wave of replacement tide opportunity, a number of new mobile phone brands have appeared in the country, under the collective brand product prices dropping in the background, these brands are fast disappearing in the country.
Wind came
From a functional machine glory and decline, to today's universal smart phone era, the development of the domestic mobile phone several ups and downs. Recalling the past few years, relying on MediaTek provided in the re-emergence of 3G era entire phone solution, coupled with the Shenzhen mature mobile phone industry chain, for a time a lot of new and old mobile phone brands opt for force, and the rapid introduction of a large number of 3G smart phone to seize the market, high with, these products are low-cost core keyword and brand influence is bound to affect the ability of a premium product, such price or even several hundred thousand Yuan emerging brand products are common.
Policy support as well as traditional offline channels mature, the former home of a second-tier manufacturers and carriers is relatively more emphasis on social channels a few years, brands Qian Yuanji products are often difficult to meet user demand for the price and configuration, these emerging brand with low prices and a lower cost of Internet sales channels to obtain the living space, thousands of flourishing market for a time, to the general users with more affordable choices, but also created a lot of new brand, this time, with a variety of "cost" as a selling point of smart phones continue to emerge, to stimulate people crazy eye.
But seemingly prosperous beauty, often the most vulnerable, in recent years, China cool to the major brands have associated force led by the electricity supplier channels, or the introduction of new low-cost brand in disguise playing cards, or as originally Internet sales channels as the core of millet, the introduction of more competitive priced products, to seize the low-end market share, is undoubtedly the most representative Redmi millet, red rice one, disrupting the rhythm of many manufacturers, and with the major manufacturers to enter the market quickly become a thousand Red Sea, no core competitive product / brand quickly lose the advantage, especially focused on the sales price wars and relying on the Internet channel of products, many brands have been familiar to Andrew quietly in domestic market disappeared.
Sea quickly became much smaller brand new choice, line the store opened in other countries, cross-border cooperation and business platform and third-party electronic business platform to become an important sales channel for brands to sea than TCL and other brands choose to cooperate with local operators threshold lower cross-border electronic business platform, overseas business platform to become the brand of choice for small, relatively fierce competition in the domestic market, Southeast Asia, Europe, as the representative of the overseas market, there are enough fertile soil to survive, to become many focus on the SME market force, and in the domestic brands can not be completed before the layout, focusing on brand building, reached the leading brand, such as the recent overseas electricity supplier is very popular ulefone, in Europe severely out a lot limelight.
Cost is still the main theme
In recent years the development of smart phones, the European style of music a lot of attention this name may have heard of people in this industry, in fact, long before the European musical styles began to enter Hong Kong and Taiwan and other neighboring markets, cross-border supply chains and export areas have strong accumulation . Industry sources said the new "ulefone" heavy launch a new brand, will increase brand-building efforts, a series for young people 18-35 years of age in this group of products, through the "Be different" brand concept and products to get more multi-market, user-centric experience, while excellent price, Wumart is still one of the core competitiveness ulefone.
Years ago this year, ulefone Be One brand had first product launch, this has a simple, stylish design, set MT6592 eight-core processor, 5.5 inches HD screen, 13 million pixel high-definition cameras in one of the main specifications of the new, less than $ 140, the price is very competitive in Spanish, Russian, German representative for Europe, set off a storm.
