Rumor about the 360 push the occasion of the mobile OS, despite the 360 Zhou Hongyi, chairman and public relations are openly denied, however, broke snacks CEO Zhang Lei, 360 the end of last year, began preparing for the push-based Android mobile operating system, the fastest this year The introduction of the third quarter. Once the 360 official involved in the field of mobile operating systems, 360 and Baidu, Ali, grand, millet technology in this market will expand more intense exchange of gunfire. This also means that, For all-out war "encirclement and suppression" the millet phone on the occasion in the Internet war, "Zhou, Lei Jun, another war has begun.
360 or a mobile phone system this year has to lure them away snacks OS employees
From left to right are 360 Chairman Zhou and millet Technology Chairman Lei Jun
Informed sources recently revealed that since last year, 360 wireless sector in rapid expansion, recruitment and wantonly from the industry, so far, dim sum more than more than 10 staff have been hired away from Artesyn Technologies. 360 out of the salary is very attractive asking price is 2-3 times that of the original wage and give part of the option.
"Dim Sum" is the first heavyweight Kai-fu Lee's Innovation Works incubator, many well-known brands, including Sharp, have a "dim sum" partners. The company's leading products is the rage of the "dim sum" mobile operating system.
Snacks CEO Lei confirmed to Artesyn Technologies, the company does encounter to lure them away. He disclosed that 360 from the end of last year began preparations for the launch of Android mobile operating system, and was looking for dim sum interview, I hope the two sides is able to unite against Millet's MIUI and Baidu, Shanda, Ali, the company launched the mobile OS, but suffered snacks rejected.
Snack idea is to make excellent products, and really improve the Android experience, to achieve the expectations of the users of the Android phone, fact snacks mobile operating system, snacks have been pre-load volume and revenue, but the snacks focus mainly in key applications, such as snacks desktop, Andrews optimization master, snacks contacts, snacks alarm clock, "snacks" mobile phone operating system and ROM more as a channel role. Therefore, dim sum and do not want the competition in the between commingling internet giant.
However, the denial of 360 cooperation snack soon embarrassed, Zhou boasted to lure them away, and into action. Lei frankly, dim sum, some employees are 360 poached. "360 out of 3 times the wage, do let some employees tempted, but this is all the entrepreneurial team are faced with the problem compared to 360 such companies, not treatment and resources to contend with, but the team is a common ideal and faith. We can only adhere to the ideals and beliefs, united, calm face of such a thing. "
Zhang Lei believes that the whole industry in the event of major changes to the fastest 360 mobile phone operating system will be the third quarter, the competition will be more inclined to fight the resources to fight the channels, to fight the partners. Most Lei worry, 360 by doing the phone to control the entire mobile phone industry, the binding of 360 phone guardian 360 security aides and other applications, so get in a standalone application. Not only small and medium-sized developers, Tencent, Baidu, also face such pressure. "
In fact, not just only Lei have concerns, Li Wanjiang of the millet Technology vice president also believes that once the 360 on the phone to form their own ecosystem, a lot of practice in the PC segment can migrate to the phone up, the use of 360 phone guardian intercept m chat and other products is not impossible.
Mobile OS successfully the most difficult to build ecological chain
The millet vice president Li Wanjiang think 360 do mobile phone operating system is inevitable. 360 just to get involved in the mobile space, the idea still naive, I thought I could rely on the flow to the nobility, after the 360 is likely the next step will be to do hardware, looking for foundry production, mainly because of cooperation with third parties, many factors are not controllable, so must do like millet phone, like the triathlon.
"360 phone not open around the place to do that is user experience, cooperation with third-party original ecological Android system extension, but after all, there are not problems and other issues, therefore, 360 mobile phone operating system is forced out."
The Li Wanqiang disregard MIUI 360 do mobile phone operating system, after all, has started 2 years, 2 million subscriber base, but also do mobile phone operating system competition, capital, human input, not 3-5 years hardly have Dacheng. He pointed out that good mobile phone operating system must also deal with two points, the first is to have a good user experience, and the second is to be simple enough, the peripheral application do.
For millet itself cell phone, so MIUI must be done. This is necessary to maintain the open mode, and gathered a group of excellent engineers. A lot of enterprise value to this market of mobile phone operating system, but to think clearly, to find their own advantage, or can only be in this market to join in the fun. "
Earlier, the the millet Science and Technology, chairman of LEI talked about doing mobile phone operating system has said that doing a good operating system is not easy, but is not able to fulfill really the most difficult is not able to fulfill the operating system is a complete operating system on the ecological chain.
Artesyn Technologies, a listed company to do a veteran of the mobile OS, based on the Android operating system, to be successful, we must find their own unique core point, but the core point attractive enough. "Why do users want to brush your system? If only as a simple integration, can not meet user needs, because the user can select in the mass of the APP.
He said, do not know 360 do mobile OS strategy is popular models of the service or services to their phones, if the service models need to do a good job adapter mass models to prepare adaptation models stability requirements very high, which need to invest development resources.
Domestic enterprises do mobile OS few success stories
In fact, including Baidu, Ali, grand, the millet science and technology have been involved in the field of mobile operating systems, in addition, rumors that Netease, everyone have to get involved, however, without exception, these enterprises do OS is based on the Android on the basis of improvement of R & D level is less than mobile launch of the OPhone, Unicom launched fertile Phone, Legend Music Phone. In addition, domestic enterprises do OS few success stories, whether it is mobile push OPhone, the Unicom push Wal-Phone, Music Phone Lenovo thunder, little rain, not too much by authorized users. People close to the Artesyn Technologies, Lenovo has basically given up to imitate Apple rely on Andrews to create the illusion of their own system, turned to mimic the Samsung to go sea tactics, and rely on the experience in the PC market, relying on the supply chain and channel advantages of ease of the market, relying on market to the supply chain profits.
Internet analysts Xie pointed out that Internet companies do mobile OS three aspects of stimulus: Apple do the iOS successful integration of industrial chain; domestic Internet companies will try to walk on to the industrial chain, and do not want to lose opportunities for cottage; access to user data. Xie believes that the domestic enterprises to do the phone OS is difficult to achieve success like Apple's style, itself the biggest weakness of the mobile OS is not designed, there is no manufacturing base, but the direct transformation of the Android mobile operating system. Even 360 with Huawei's success, a year to sell 10 million to 20 million mobile phones, which do not have much of a naughty.
"After all, Apple hardware accumulation of 20-30 years, domestic Internet companies to get the brand recognition is the top of the core services, rather than the mobile phone business." Xie pointed out that Mobile, China Unicom in the communication is so strong, why are not on the mobile OS recognized that this is because the brand and core services are not on the mobile OS, consumers do not have a non-compelling reasons. "Since there are other good enough to phone the OS, why consumers use the OPhone, the fertile Phone?
