CES are rare and relatively new phone number, this year's Mobile World Congress is the flagship phone of the real feast, MWC has only just begun, HTC, Samsung has released its own competing new flagship phone.
As mobile phones upstream vendors, IC design companies MediaTek The MWC also attend the General Assembly, this time MediaTek brings something completely new, easier to remember not only the release of helio remember the brand for new phones, tablets and other end products, solutions together appearance.
Brand new helio
MediaTek products have been composed by MT + Arabic numerals way, this naming way to make a large number of products MediaTek Koppang difficult to be remembered, in contrast, Qualcomm's Snapdragon brand is more in line with Chinese tastes, but also easier to remember and spread. This time for the mobile phone and tablet product line to create a "helio" brand, is undoubtedly another major move MediaTek Following the "Everyday Genius" (create endless possibilities) brand definition of brand marketing, the industry believes that MediaTek release helio, is wants to use the new Brand scored full European market signals, but the current brand new Chinese name not yet announced.
It is reported that helio will launch X series and P series two product lines, including X series with the most advanced technology infrastructure will provide robust performance computing and multimedia mobile phones, tablet terminals, for MediaTek's high-end product line; and P series ensure performance, while optimizing the power consumption will increase, and both performance and power.
helio Products
After the release of the new brand, the imminent launch of the end product MT6795 There will be a new name -helio X10, MT6795 also like to become helio first product, this solution will soon have the end product is equipped listed, is MT6595 The upgrade enhanced version, with people looking for high performance and excellent multimedia features.
The third quarter of this year, MediaTek will launch eight-core 20nm stronger helio next generation, there will be the end product is expected to release Q4 market, this SOC will use a combination of 4 A72 + 4 A53, and in the end, the legendary 16nm finfet technology products will come.
A72's first product release
After the release of the ARM A72, MediaTek has licensed the first time, now MediaTek's first Cortex-A72 products officially surfaced, which is designed for the Tablet PC launch SOC, model MT8173 , This SOC had GFXbench in exposure, display integrates four core A57 - in fact this is just an early version of MT8173, the official version will be the first tablet using A72 processor solutions.
MTK MT8173 big.LITTLE architecture will integrate two processors and two A53 A72 processor, the highest frequency up to 2.4GHz, integrated PowerVR GX6250 high-speed graphics processor, support for 2K displays, 4K video play without pressure, in addition MT8173 supports 20MP camera, H.264 / HEVC / VP9 ultra video playback, HDMI and 120Hz display.
Official information display, contrast MT8135, MT8173 performance improvements of up to 6 times! The use of MT8173 terminal products in the second half of this year is expected to be available.
CrossMount standard
Remove these, MediaTek also launched an innovative standard, the standard called CrossMount, designed to give the same WIFI network hardware between different devices can share with each other, take advantage of the Plug & Play Universal UPnp standard, it is reported domestic existing TCL, Haier and other manufacturers to join the program.
By MediaTek recently launched / upcoming product is easy to see, 2015 is bound to be MediaTek really into high-end market for a year!
